Michelin-Starred Indian Dining • Digital & Cultural Direction (Contribution)
Jamavar
Jamavar is a Michelin starred Indian dining destination rooted in heritage, craftsmanship, and contemporary elegance. My work supported the brand during a period of refinement and international growth, ensuring its digital presence reflected the depth, confidence, and cultural richness of its culinary identity.
selected moment
creative & strategic contribution
Working closely with the Founder and culinary leadership, I helped refine Jamavar’s digital storytelling, re-grounding the brand’s tone of voice, narrative depth, and visual language to feel more culturally confident and expressive.
This included shaping copy and storytelling to feel more alive and rooted, elevating visual curation with a more editorial sensibility suited to Mayfair’s art-led audience, and positioning Jamavar more iconically within its environment through considered collaborations and contextual storytelling.
Alongside this, I supported the translation of the brand across markets, contributing to London and Dubai alignment through content curation, cross-market social and email moments, and visual decision-making during Jamavar Dubai’s Michelin Star milestone, ensuring consistency and recognition across international media.
Alphonso Mango Season. A seasonal editorial moment shaped through narrative direction, visual mood, and multi-channel rollout, reinforcing Jamavar’s cultural heritage while engaging both local and international audiences.
This approach contributed to a 60% year on year uplift on a key seasonal menu moment, achieved through careful content curation, mixing archival and newly created imagery, and blending stills with video to maximise narrative impact across channels, with visual language that audiences naturally echoed across their own social storytelling.
selected works
A small selection of digital assets from this project is available to view here:
